Direct mail has been an effective marketing tool for a long time. Even in the digital age, direct mail has survived and can be more effective than digital marketing. Numerous surveys have been conducted and found an average of over 70% of consumers prefer mail over other advertising mediums. The Direct Marketing Association (DMA) analyzed data and found that direct mail achieves a response of 10 to 30 times higher than digital marketing.
You may have heard the myth that 18 to 34-year-olds don’t respond to direct mail. The fact is, based on a survey conducted by Epsilon (a multi-channel marketing service), that age group had a better response rate than all other age groups. One reason is that they are inundated with online communication and direct mail cuts through all the clutter. In addition, a survey by the United States Post Office reveals even more interesting results.
When done correctly, direct mail can enhance and improve the results of your digital marketing in all age groups. Using URL’s and QR codes to engage consumers are just some of the ways the two can be integrated with each other. In addition, variable print has come down in cost due to new technology. Now, even small businesses can have a different customized message for each mail piece.
A.M. Maven can provide direct mail services anywhere in the U.S. We offer complete mail services; including targeting based on specific geographic and/or demographic criteria, design, mail lists, addressing, assembly, and mailing of your marketing piece. Programs are tailored to our clients’ needs from printing only to full mailing services and everything in-between.
Contact us to discuss how we may assist you in reaching your current and potential customers.
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