Digital media marketing is constantly evolving. Consumers are no longer tethered to personal desktop computers and phones. In fact, the current generation of businesses don’t even understand how that is possible. Businesses can directly engage consumers 24/7 and analyze campaigns in real time. However, with all the digital channels available, which should you use?
Digital media has numerous channels that can be implemented. We divide them into two categories: Internet and Non-internet. Internet includes: websites, social media, emails, banner ads, SEO, and pay-per-click. Non-internet includes: TV, radio, electronic billboards, mobile apps, and SMS.
The key to which channel to use is segmentation. This enables businesses to target specific markets within a channel. First, we must identify your consumer based on demographics and geographic locations. Second, we must realistically determine what will be the targeted results and metrics. Then, we can proceed to identify the right tools to engage the consumer.
Digital media is a cost-effective way to target your audience. However, it can be very difficult to get their attention. The consumer is bombarded by numerous ads more than ever. The clutter and confusion created makes it more difficult for businesses to break through and attract those consumers. To solve this, we create content that is personalized and relevant to their needs and preferences.
Mobile/SMS Marketing
What is Mobile/SMS Marketing? Mobile/SMS Marketing is digital media using mobile phones to engage prospects and customers. A key element of Mobile/SMS Marketing is you are texting people who have asked to hear from you. Therefore, the response rate of having the content read increases dramatically.
A.M. Maven has invested in providing our customers a complete Mobile/SMS Marketing platform. Customers can manage the program themselves, or we can manage it for them. In either case, A.M. Maven will support and provide guidance to ensure a successful marketing campaign.
| Contact Us for More Information | Mobile Log In |
|---|
“Shane, the crew including our customers LOVE the new shirts. “ (Read More)
Christina Nelson
“In all my years in business I have never had anyone ever say, let’s see how we can make your advertising more effective while lowering your cost.” (Read More)
Tom Becker
Owner
“Having a marketing company that invests themselves in your business just like you would, is priceless.” (Read More)
John Platusic
Chief Operations Officer
“I have worked with a lot of marketing companies over the years, but none do it better than A.M. Maven.” (Read More)
Mike Shelton
Business Development Manager
“A.M. Maven has handled all my advertising and marketing for many years. John and Sue’s ideas have helped me grow my business. “ (Read More)
Bill Hodge
President
“In such a competitive diagnostic imaging market, A.M. Maven provided us with out-of-the-box strategies to help separate our company from the competition while saving us money and staying within budget.” (Read More)
Christina R. Brown
Physician Relations Manager/
Business Development
