Print media was considered traditional marketing. However, with businesses clamoring to digital media, it has become somewhat non-traditional. Some people may even think print media is dead. They couldn’t be more wrong. According to a Nielsen Research survey, nearly 90% of consumers want to receive print marketing collateral related to promotions and sales. In a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses both print and digital media. Competing online against many other companies makes it difficult to grab your audience’s attention. Print media allows you to standout and leave an everlasting impression.
Print media has continued to grow with new technology. Advancements in printing technology has lowered the cost of variable print. Now, even small businesses can have a different customized message for each print piece. Unique codes can be set up for each recipient to track the results of a campaign. In addition, a 3D or animated effect can be created for a truly eye-catching advertisement.
A large audience can still be reached through print media. When done correctly, print media can enhance and improve the results of your digital media. Using URL’s, QR codes and NFC technology to engage consumers are just some of the ways the two can be integrated with each other.
However, be careful not to cut corners. The objective is to have consumers hold on and respond to your printed material. Putting out a print piece of low quality can have an adverse effect on your business image. When done correctly, it will enhance your overall presence and provide almost instant creditability for your business.
A.M. Maven can custom design business cards, brochures, checks, gift certiificates, prescription pads, letterhead, envelopes, greeting cards, postcards, folders, or any type of custom forms to enhance your brand awareness. We have a variety of paper stock, including 2-part, 3-part, 4-part, or 5-part carbonless forms.
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